I am fascinated by technology and what it can do for a business’ efficiency and work environment. The other day in one of my MBA classes we learned about organizations that are social businesses both internally and externally. One example given was the Children’s Hospital Boston. In addition to their extensive external social media activities, the Children’s Hospital Boston has an internal social networking website called SPARC (social platform for accelerating resources and connections). SPARC was designed to foster communication and collaboration to further support the hospital’s innovation acceleration program. SPARC enables its members to join groups, hold conversations, broadcast announcements, and find resources and experts.
Hearing of the Children’s Hospital Boston reminded me of a Business Insider article I’d read earlier this week on another Boston organization Eagle Investment Systems’ innovative workplace. While undoubtedly very different types of organizations, both are forward thinking and adhere to the notions of social business from an internal perspective.
Eagle Investment Systems’ technology has been designed to enable employees to work together no matter where they are located. Like Children’s Hospital the company has an internal social networking website. This portal application contains an instant messaging/web conferencing tool called Jabber. Jabber has enabled employees to communicate more efficiently getting projects launched in two days versus the two weeks it previously took to organize people via e-mail. Now data, contact info, schedules, calendars etc. can be shared through this system, creating fast and effective communications. Interestingly Jabber’s instant messaging tool has replaced e-mail as the workforce’s main communication tool. Another aspect of this technology is status updates, which are displayed on monitors throughout the building enabling employees to efficiently request expertise and keep in the loop with what’s going on.
Eagle Investment Systems’ social networking system is supported by the employees having tablets, laptops and cell phones. There are no traditional desk phones at this company. The work environment is one of huddle rooms to facilitate collaboration. Video conferencing through WebEx is also greatly used and has enhanced relationships with employees in remote locations. Ultimately Eagle Investment Systems’ Head of Information Systems Mike Fitzgerald describes how:
I personally am intrigued by what Eagle Investment Systems and the Children’s Hospital Boston are doing and think it could represent a vision of the workplace of the future. But what do you think? Share your thoughts in the comments section below.
The companies and organizations you describe are very intriguing. I live in Italy and apart some exceptions it is very unlikely to find such a kind of organizations. In general they are small, sometimes very efficient but everything normally depends on the outstanding capabilities of the entrepeneur or owner of the company. I think that first or later every organization should made a kind of cultural change… Only the flexible ones will survive to global competition.
Thanks Ivan for your comment. I agree in the long run flexibility is needed to survive. Hopefully in the future social business will become the norm.
Hi Marie – Great post. It is fascinating to watch the rise of social business and enterprise 2.0. I am the manager of Boston Children’s SPARC. Contact me if you or any of your readers are interested in learning more about SPARC or seeing a demo.
Another trend to follow is the shift from proprietary social software to open source and free websites like Joomla! and Drupal. This is a good article discussing how SPARC uses Open Source technology http://www.cio.com/article/702366/Joomla_Jumps_to_the_Enterprise?page=1&taxonomyId=3000
Sarah
GO Wolf Pack!
Hi Sarah,
Thank you so much for your comment! It’s exciting that a UNR alumni is working on such an innovative program.
I would definitely like to learn more about SPARC some time.
Thank you also for the link on open source technology. I will definitely check it out.
Marie