What if everything you know about creativity and innovation is wrong? What if incentives can actually hinder innovation? What if brainstorming is not the best way to generate new ideas? And most importantly what makes some companies and individuals more innovative than others?
All these questions and more are addressed in David Burkus’ upcoming book: The Myths of Creativity – The Truth About How Innovative Companies and People Generate Great Ideas.
As someone who is passionate about innovation, I believe idea generation and creativity can differentiate good companies from great ones. Innovation makes common sense to me. Innovative companies are open to new ideas and continually challenge the status quo, turning their ideas into new successes. Yet so many companies struggle with the concept of innovation and how to create a culture which successfully fosters creative output. Given my passion around innovation, I was fortunate to be selected to be a part of the book launch team for The Myths of Creativity, which demystifies the processes which drive innovation.
In the Myths of Creativity, Burkus debunks 10 common innovation myths and describes how companies and individuals can act on the truths behind these myths to increase their creative output. Myths analyzed include:
- The Eureka Myth: Creative insights happen in a flash
- The Expert Myth: Innovative solutions come from highly trained experts
- The Incentive Myth: The more incentives given, the more innovation can be achieved
- The Brainstorming Myth: Brainstorming is needed to achieve creative ideas
- The Mousetrap Myth: If you have a great idea, the world will jump onboard
Interested in learning more about how your company can create an innovative culture where the best ideas, projects, processes and programs can be identified and achieved? Or how you can become more innovative? Check out the preview video of the Myths of Creativity below and consider pre-ordering the book on Amazon.