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Posts Tagged ‘Airbnb’

If you’ve been to any popular tourist spot, chances are someone on your Facebook friends list has too. After all what frequent Facebook user hasn’t seen a friend’s vacation snap shots of somewhere they themselves have been at some point? Frequently people posts pictures in front of popular tourist haunts such as the Statue of Liberty, Buckingham Palace, with Mickey and Minnie at a Disney theme park or even with that Times Square cowboy. Perhaps such pictures are even better shots than yours. Maybe your Facebook friend had better weather; which lets face it is very possible with the Buckingham Palace example. With so many people having similar vacation experiences, which are now more visible than ever before, it may be harder than ever to have bragging rights when it comes to travel.

An article in the July 23, 2012 edition of Fortune Magazine, suggests that there is a growing trend of one of a kind travel experiences. The article claims that a growing number of companies in the travel industry are starting to offer travel experiences that go beyond generic tourist spots. Here are some company examples:

Frommer’s Remix: this successful travel guide company now offers itinerary creation based on destination preference and interests. Users even receive a custom-made book containing maps to the different activities based on the hotel they are staying at.

An AirBnB option in France, image courtesy of Pinterest

AirBnB: back in May I featured a blog post on AirBnB, a San Francisco start-up, which offers a wide variety of things to rent. The website’s diverse offerings include interesting places to stay and unique activities. There’s an experience for almost any budget. You can go on a street food tour of London with locals or go to an urban rooftop farm in New York or an architecture exhibition in Munich; the options when you think outside the box are endless.

Fortnighter: New York company Fortnighter utilizes the talents of over 100 freelance travel writers’ local knowledge to create custom itineraries based on a user’s interests and preferences. This company custom designs trips of any length and can even help you decide where to go. Here is an example:

“One client asked the company to structure a three-week road trip through New Zealand. He had heard of caves full of mesmerizing glowworms but didn’t know any details, so Fortnighter’s writer did the research, tracked down an outfitter to escort him through the caves, and found hotels for 10 stops along the way.”

Essentially the company creates customized vacations based on local knowledge to save people hours of research.

One&Only Resorts, image courtesy of Pinterest

One&Only Resorts: One&Only Resorts is an upscale hotel company that tries to create memories by surprising its guests. The company’s concept is based on details, if a guest mentions a favorite food or song, the company will find a way to surprise them accordingly, perhaps by playing that song at dinner and serving that favorite food item. Essentially this concept reminds me of creating magical moments, something I did in my days as a Disney cast member.

Based on a True Story: An option for the millionaires out there, Based on a True Story organizes just a few dream come true trips each year. Here is the description of what they offer:

“We take our clients to the most secluded, untouched and awe-inspiring locations on earth and create… a magic-carpet-ride of exclusive experiences…  all in utter privacy. A travel experience that is individually created and truly yours alone. Our holidays provide strategic and seamless discovery, encompassing an eclectic range of incredible events and activities enriched by exceptional private chefs, slick logistics and utterly exclusive and authentic accommodation.”

One group of past clients were enjoying a bonfire after a South African safari, only to be surprised by Zulu tribes people performing a battle and drum performance. Based on a True Story trips include a professional photographer who helps to create a book of the once in a lifetime experience.

What do you think of the growing trend of experiential vacations? Share your thoughts in the comments section below.

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Airbnb PinterestE-commerce company Airbnb, began in 2008 in San Francisco as a house-sharing website, helping people to find a place to sleep for the night when local hotels were sold out.  Today Airbnb has over 100,000 listings in 192 countries and has expanded to incorporate other rentals such as parking, storage, bikes, cars etc.

The video below sums up Airbnb’s basic concept:

Airbnb CEO Brian Chesky, intends Airbnb to become an online marketplace enabling small businesses and entrepreneurs to participate in what he refers to as the “sharing economy.”  Current users are typically independent and have an average age of 35 years old.  It is hoped that Airbnb can eventually enable its users to locate or offer almost anything they want to rent, while managing the transactions through Airbnb’s online transaction management system.  Chesky, recognizes that Airbnb’s scope is potentially endless, though caution is needed:

“There are so many things we can do; the most challenging part of this is to figure out what not to do.”

Airbnb PinterestThe current issue of Fortune magazine suggests that Airbnb may even have the potential to become the next eBay.  Indeed, this e-commerce company has made money from day one, by charging a commission fee of 6 – 12% on each transaction.  The company has certainly been successful in winning the support of high-profile investors including actor Ashton Kutcher and LinkedIn founder Reid Hoffman.

Whether or not Airbnb can realize their vision will like any other company be based on their ability to outpace their competition.  Imitation websites for bikes, ride shares, office space and other things have emerged and as the company diversifies it will also face competition from other websites that allow small businesses to have online storefronts such as Amazon, eBay and Etsy.  Airbnb hopes to differentiate themselves by paying close attention to detail to all aspects of their service, by being user-driven, and by focusing on ease of use with their 3-step buyer and seller transaction process.

Interested in learning how to use Airbnb? Check out the video below:

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