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Posts Tagged ‘Big Data’

Times | Flickr - Photo Sharing!It can be argued that businesses were traditionally built to be predictable, consistent and stable. Processes were designed to ensure consistent output and to control employee behavior to produce efficient outcomes. I would argue that in recent years the great recession, technological change and other factors have transformed business as we used to know it, into a more dynamic environment characterized by a faster speed of change than ever seen before.

Here are my 5 success strategies organizations can leverage to survive and thrive in today’s dynamic business environment:

1. Accept that Constant and Fast Change is the New Normal

In recent years the business environment has under gone a transformative shift where a heightened pace of change has become the new normal. As David Burstein author of the Fast Future argues:

The future is coming at us faster and faster, the rate of change is increasing and the amount of change that takes place in a given year is skyrocketing as well. So much change has taken place so fast that our governments, businesses, and other large institutions haven’t always had enough time to fully catch up.”

We are living in a time where anyone has the potential to make an impact. Start-ups can transform technology capabilities and anyone can share a message with the world through social platforms. While change can be daunting, executives need to embrace change and accept that the future is harder to predict than ever before.

2. Leverage the Possibilities of Big Data

Most organizations sit on a mountain of data. Today large, complex data sets can be analyzed to obtain greater business intelligence and statistical information than ever before. This data can be leveraged to improve the customer experience, product/service, logistics, customer segmentation, pricing, customer retention, inventory management and many other factors. David Court, McKinsey Director argues that regardless of whether or not you are a data based company, all businesses can leverage data and analytics to make stronger data-supported predictions and optimize performance by obtaining a broader view of operations. It is important organizations ensure data doesn’t become siloed, so they can fully optimize and take advantage of advanced analytics. Information may not be valuable for long so it’s important businesses exploit it and get utility out of it, to strengthen their competitive position.

3. Constant Innovation

Given the dynamic environment a constant focus on innovation is fundamental. It is important executives recognize that innovations can come from anywhere in the organization. Communication channels need to be open to allow for the free flow of information throughout all levels of the hierarchy. Employees need to be empowered to innovate everyday and share knowledge. To facilitate this change in organizational thinking, employee performance systems will need to be adapted to award innovative thinking as opposed to following corporate created guidelines.

4. Agility

Traditional bureaucratic organizational structures are slow to change and thus not adaptable enough for today’s innovative business environment. Organizations need to be redesigned to be more agile; to adjust in real-time as change occurs.

5. Face Disruption Head On

Almost 50% of the companies in 1999’s FT 500 were no longer in the FT 500 by 2009. It can be argued that while businesses are focused on constant improvement, they don’t always change in the right ways. If we take the case of Tower Records, the former music store peaked and had their most success year ever in 1999. In the years that followed Tower Records continued to improve their operations and efficiency, however they failed to recognize that customer demand could be met better in a new way: through online music; to the detriment of the survival of their business. It is important that companies continually scan the environment in which they operate and constantly research new ways in which they can better meet their customers’ needs.

What other strategies do you think organizations can leverage to survive and thrive in today’s dynamic business environment? Share your thoughts in the comments section below. 

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E. 38th St and Mass Ave. | Flickr - Photo Sharing!-1A few years ago, Princeton PhD and Google CIO Douglas Merrill was enjoying some time by his pool when he received a phone call. The phone call was from his sister-in-law Vicki who was a single mom of 3, balancing full-time work and school. Vicki had called in a bind unable to afford new tires for her car. The expense was unanticipated and without new tires she would not have been able to get to work. Merrill lent her the money and asked what she would have done if it weren’t for him. Vicki responded that she would have got a payday loan. This one event led to the creation of an idea that would forever change Merrill’s career path.

Merrill considered it unfair that people with sub prime credit, who don’t have financially supportive relatives, have to resort to overpriced payday or pawn shop loans. Merrill gives the stats:

“According to the National Federation for Credit Counselors, 64% of Americans do not have a savings account of $1,000 or more to cover emergency expenses. About 17% are… able to borrow money from a family member. Unfortunately, that leaves the majority of Americans with no family to turn to, and no access to traditional credit. Unexpected expenses can push them over the edge of financial stability.”

Approximately 30 million Americans take out at least 1 payday or pawn shop loan each year to help cover unexpected expenses. These loans are essentially predatory debt, often with interest rates of over 600% hurting borrowers’ chances of regaining financial stability. Indeed payday loan payments are fee based resulting in a large number of payments that aren’t applied to the principal. In 2011 payday loan borrowers paid over $8 billion in fees.

Merrill saw a gap in the market to offer a form of credit with rates somewhere in between credit cards and payday loans. He created ZestCash (now ZestFinance) in 2010 to offer an alternative solution to payday and pawn shop loans for Americans who don’t qualify for credit cards, but may still be reliable borrowers if the traditional FICO credit assessment formula is rethought.

Close to the Hollywood Sign | Flickr - Photo Sharing!Merrill teamed up with Shawn Budde a senior executive for Capital One who was experienced in traditional underwriting. Together they set out to use big data to give what Merrill refers to as the “underbanked” access to lower cost credit, potentially saving this group billions of dollars in the long run.

Traditionally underwriting has utilized between 10-15 variables through logistic algorithms and or decision trees to decide whether or not to offer credit. By using big data, advanced mathematics and machine learning, ZestFinance goes beyond the traditional under writing approach, by analyzing thousands of potential credit variables (previously not examined) to assess fraud potential, default risk and long-term customer relationship potential. One previously unexamined variable which ZestFinance analyzes to determine willingness to pay, regards pre paid cell phones (popular among those with sub prime credit). A person’s willingness to keep their pre-paid phone number active, can correlate with the likelihood they will make payments on their loan.

Today ZestFinance offer loans of $300 to $800 through Spotloan for rates approximately 50% less than standard payday loans. Unlike payday loans every payment made by the borrower reduces the principal as well as paying down the interest.

ZestFinance hope to bring the “underbanked” back into the financial mainstream. Merrill argues that if they can get just 10% of payday loan customers to qualify for ZestFinance loans, they will help save that group of money conscious customers $800 million. The loans are not cheap, but are a more affordable alternative for those that don’t qualify for traditional credit or don’t have relatives to borrow funds from.

To learn more about Douglas Merrill’s “big idea” watch his TedX presentation below:

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