Of all the innovative ideas I’ve written about in this blog, BuyMyFace.com may be the most bizarre. BuyMyFace was created in September 2011 by two University of Cambridge graduates Ross Harper and Ed Moyse. Faced with a tough economy and poor job prospects the pair created a one-year innovative project to pay off their student loans of £50,000 (approximately $80,000). Beginning on October 1, 2011, every day for 366 days Ross Harper and Ed Moyse are selling advertising space on their faces. Harper explains:
Each day photographs are taken of the pair’s faces and posted onto the home page on their website. The video below sums up the experiment:
Advertising rates initially started at £1 (approximately $1.59) a day and have since increased substantially based on demand. The rate to advertise on May 1, 2012 for example is £900 (approximately $1425). At the end of the 366-day experiment the website will be transformed into an online calendar offering continuous exposure for all buyers.
By optimizing social media platforms Twitter, Facebook and YouTube and writing a blog, this human billboard experiment has been optimized into an effective advertising campaign. As crazy as the idea may sound it has been a big success. Robert Dinsey from Altitude Solutions Ltd. sums up his company’s results from using BuyMyFace:
“The two days we sponsored through BuyMyFace remain the highest traffic levels our website has experienced this year, with a massive concentration of new visitors.”
Some of the sponsoring companies have sent Ed and Ross to fun innovative places to generate greater buzz. For example Altitude Solutions sent the pair Skydiving. While one of BuyMyFace’s biggest sponsors Ernst and Young sent them on a ski trip, which the pair documented in a youtube video:
Unique daily website hits have reached as high as 8,500 a day. With the website receiving press from all over the world. Harper and Moyse have also received job offers for when the project is over. Better still advertising revenues as of April, 15 2012 cover 69% of the pair’s student loans, putting them well on track of reaching their target.
While BuyMyFace could definitely use a Pinterest account to generate further traffic, the idea seems to have working exceptionally well. For more information on this quirky campaign check out the BuyMyFace website.