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Posts Tagged ‘Project Glass’

CrowdSourcing is a collaborative open call approach to problem solving and idea creation.  One such example is Google’s Project Glass, which involved the company sharing an idea for future technology and requesting feedback from the public to create consumer driven products.  Recently I read a research paper from McKinsey Quarterly by Arne Gast and Michele Zanini on the idea of crowdsourcing corporate strategy, which I will discuss in this blog post.

Why consider this approach?

So often an organization’s strategy suffers from a lack of diverse perspectives and lack of leader understanding of the operational challenges their employees face.  As a result strategies are often created that sound great in the boardroom but have the opposite impact in practice.  Leaders that fail to consider the implications of their strategic decisions on front line employees, may experience implementation challenges from employees who do not support the organization’s strategic vision.

Benefits of this approach

By incorporating perspectives from front line employees, strategies are less likely to be flawed relative to those created in isolation.  Crowdsourced strategies have the potential to be more insightful and actionable.  Employees are likely to become more engaged as they learn that their opinions are encouraged and can make a difference.  As a result of greater employee involvement, implementation is easier and employees are more likely to support the company’s strategic direction.

CrowdSourcing strategy in practice

Companies that have adopted this approach range from the obvious: Wikimedia to companies that were not founded on collaborative content creation such as 3M, HCL Technologies and Rite-Solutions.  HCL Technologies rethought their business-planning process to create greater transparency and to generate more diverse feedback and insights on their business plans.  In 2009 the company launched an online platform called My Blueprint and invited more than 8,000 employees to view 300 posted business plans.  Interested individuals gave detailed, actionable feedback on the plans and quality insights were obtained. By including others in the process, opportunities for cross-unit collaboration were more easily identified.  Overall crowdsourcing enabled the company to gain fresh perspectives to greater analyze their business plans and focus on specific actions to take to achieve desired results.

While the concept of crowdsourcing strategy is a very new idea, this concept has great potential to improve decision-making, avoid group think, eliminate ideas that would not work well in practice and to create visions that are more meaningful to lower level employees.  What do you think? Would your organization be open to crowdsourcing their strategy? Share your thoughts in the comments section below. 

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If you’re an innovative company, it’s smart to convince your customers that such innovation is going to keep coming and continue to exceed their expectations. This week Google released Project Glass. Project Glass represents a vision through video and photos of how technology in the future might be created to work for you, when you need it and how you need it to. Want to know if that train is going to be late? It will tell you and offer alternatives. See something remarkable and want to share it with someone, go ahead. Want directions inside or outside a building at any given moment? (Something the geographically challenged such as myself could greatly benefit from) this glasses type device will provide that and more. Here is the Project Glass video:

What Google are doing with Project Glass is sharing their ideas of future technology and using crowd sourcing to adapt and create something that best meets consumer needs. Google are actively seeking customer input on this and anyone can add insights on the Project Glass Google+ page.

Upon sharing the Project Glass video on my Facebook page, a friend shared an alternative vision of a glass future from world leader in specialty glass: Corning Inc. In Corning’s vision there are technologically engineered glass flat panel screens everywhere from your house to the office to your car or even outside! Imagine reading from a thin flexible transportable piece of glass or organizing your schedule with a few touches of your bathroom mirror or chatting through interactive video from your kitchen counter top. This company has been researching a vision that could change how we communicate, collaborate and connect in the future. President of Corning, Inc. Jim Clappin explains the company’s vision:

“The consumer trend driving our vision for tomorrow is very clear. We all want to be connected with what we want…when we want…anywhere…and with great ease. Corning’s innovations in glass will enable this journey to continue.”

Watch Corning’s video to see their vision:

Both Google and Corning have innovative visions for the future, but what do you think? Please share your thoughts in the comments section below.

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